The Brookman Writing Process

How can a complete stranger come to understand your specific needs and deliver an on-target piece of writing in a matter of days? Over the years, I’ve fine-tuned my process to ensure every writing project hits the mark with minimal revisions.

Listen: Some writers start with their own style and stick to it. On the contrary, I conduct a thorough interview at the start of each project to clearly understand your goals, challenges and personal preferences for the project before moving ahead.

Learn: Before the writing begins, additional research may be necessary.  From analyzing your web site and background materials to interviewing subject matter experts, I go the extra mile to get to know your company and find the heart of the message.

Shape: Once the information-gathering is through, it’s about telling the story in a logical flow, striking the right tone, and finding the perfect words to connect with your audience.

Polish: You won’t get half-baked, error-riddled copy from Brookman Communications. When you receive the finished product, you can feel confident it has been checked and re-checked for grammar, spelling, punctuation and style, and neatly formatted to your liking.

Perfect: I’m not happy until you’re happy. If you decide the copy needs some changes, the first two rounds of revisions are on the house.

In a hurry?
The process above is designed to produce the most accurate, insightful and effective work possible. But of course, if you just need simple copy ASAP and prefer to “cut to the chase,” I can do that too!